Magazine Advert Research

In order to create my own magazine advert I need to look at existing adverts from current magazines.

This advert is advertising The Verve's new album, and instead of using the band themselves as the artwork they have opted for a stunning photograph of a cloudy sky. I think that this imagery alone will draw people's eyes instantly to it, and then the title leaps out at you in a large, block, black font. The fact that the image looks to have been filtered so it is sepia, makes it a lot easier for the designers to have added the text on top of that so it can be seen and read clearly. I would definitely like to use this type of image on my advert, so I can have one stand out image that leaps of the page at you, and then text around it as a secondary thought.

This advert for Basement Jaxx's album is very different from The Verve's, in that it is a lot more colourful, vibrant and 'in your face'. I think that this does work just as effectively as The Verve's advert as Basement Jaxx music is in a different genre to The Verve's music. Fans of Basement Jaxx would expect anything they do to be 'out there' and exciting, whereas The Verve's fans would not.

The whole idea of this advert is futuristic, with the background being a galaxy in space, and the font used is very slanted, block and well... futuristic. The fact that it has a monkey eating a leaf as the main image just shows how quirky the advert is trying to be, and that image in itself will definitely catch people's attention and draw a laugh at least!

I think the main thing that I will take from these two adverts for my own magazine advert is that I definitely need one main image on it that will instantly catch reader's attention when they are flicking through a magazine.