Final Magazine Advert

I may still tweak with some elements of this advert, but as it stands, this is our final magazine advert!

Magazine Advert Development

I selected a different font from the main text on the page to write the reviews of the album in. I made sure that it was not too different from the original font, and in the same handwriting-like style. I used the star rating as a simple way of rating the album.

I then took a photo of Claire that I had taken during one of our filming sessions, and pasted it into my photoshop document.

I used the magic wand and quick selection tools to cut out the background from around Claire's face, and then dropped the transparency to around 70%. I think this this creates a better eerie effect than if the image has maximum capacity as it looks like she is leaning out of the darkness.

I picked another 2 photos that I had taken during filming and again dropped the transparency of them. I used these 3 images to create a little montage around the main image of the rose, which I have kept as full transparency so it stands out form the rest if the images.

Choosing A Font

I used dafont.com to find an appropriate font for the magazine advert, as there was not not enough choice in the standard fonts that Photoshop provides.

I knew that because of the nature and content of our video, we needed something quite simple and almost gothic looking. I thought that having a font that looked like handwriting was really appropriate as in part of our video a suicide note os written. This combined with the fact our album is going to be called Cease To Begin made it obvious to me that this was the right way forwards.

After trawling through this website I found that these 4 fonts were the best that I could find.

Harabara Hand

You Won't Bring Me Down

Renaissance

Nothing You Could Do

I am going to use the font called 'You Won't Bring me Down' for the the album's title and perhaps for writing Band Of Horses.

Starting To Create The Magazine Advert

It is my job in the group to design and create the magazine advert for our brand, a job that I am happy with, because I think that is the job that suits me best as I am not very confident with using Final Cut Express which we use to edit the music video.

I will be using this photo, which I took during one of our filming sessions as the main image that will appear on our magazine advert.

First I used the 'photo edges' filter tool to change the image's appearance and then used the magic wand tool to cut out the part of the image that I wanted to use. Finally I desaturated the image and used the history brush tool to only keep the brightness of the rose in colour.

Once I had decided on the font I was going to use I added the name and artist of the album. Next I need to add on album reviews, record company/sponsors logo, and barcode.

Magazine Advert Research

In order to create my own magazine advert I need to look at existing adverts from current magazines.

This advert is advertising The Verve's new album, and instead of using the band themselves as the artwork they have opted for a stunning photograph of a cloudy sky. I think that this imagery alone will draw people's eyes instantly to it, and then the title leaps out at you in a large, block, black font. The fact that the image looks to have been filtered so it is sepia, makes it a lot easier for the designers to have added the text on top of that so it can be seen and read clearly. I would definitely like to use this type of image on my advert, so I can have one stand out image that leaps of the page at you, and then text around it as a secondary thought.

This advert for Basement Jaxx's album is very different from The Verve's, in that it is a lot more colourful, vibrant and 'in your face'. I think that this does work just as effectively as The Verve's advert as Basement Jaxx music is in a different genre to The Verve's music. Fans of Basement Jaxx would expect anything they do to be 'out there' and exciting, whereas The Verve's fans would not.

The whole idea of this advert is futuristic, with the background being a galaxy in space, and the font used is very slanted, block and well... futuristic. The fact that it has a monkey eating a leaf as the main image just shows how quirky the advert is trying to be, and that image in itself will definitely catch people's attention and draw a laugh at least!

I think the main thing that I will take from these two adverts for my own magazine advert is that I definitely need one main image on it that will instantly catch reader's attention when they are flicking through a magazine.