Looking at Current Alternative Music Video's

In order make our group's music video as professional looking as possible, we need to have an idea of the rules and conventions of current music videos in that genre: alternative.

I started off by looking at the music video for Caesar: I Blame Coco feat. Robyn.

The first show that I really like in this video is the close up of Coco's eyes with make up streaming down her face. This is the type of shot I would want to use in my group's video as it is an effective way of showing the audience how the character in the video is feeling in a hard hitting way. This would work beautifully in the video that our group has planned, as it could be used to show how our main character feels about her cyber bullying.

I love the use of close ups of objects or certain things to subtly show the audience what you want them to focus on the most. we are planning to use this idea in our video to put focus onto the girl's rose in our story.

I think the iconography in this video is very good, with Coco wearing a leaf metal crown, synonymous with the Romans, tying in with the song's name: Caesar.

This iconography continues through the video with someone holding up a flaming torch to the sky, also reminding me of the old Roman times.

Our group is planning to relate our visuals to the lyrics by having the rose as a symbol of love, and as the love dies throughout the video, so does the rose (petals being picked off, being left by a grave).