Getting Started: The Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

- a website homepage for the band.

- a cover for its release as part of the digipak (CD/DVD package).

- a magazine advertisement for the digipak (CD/DVD package).

In my first media lesson, I had to talk with my group about what project we were going to do. We decided straight away that we would be choosing the music video option for our coursework. We all agree that we want music that has a strange quality to it, so that we can be more abstract and creative with any ideas for the video that we have.

No-one in our group has ever attempted to do this sort of project before so to be able to start to plan and produce our video, we need to know what the rules and conventions are for music videos by studying existing music videos. We started by watching Geri Halliwell's remake of 'It's Raining Men', and made notes on the camera angles/movement, iconography, how the music relates to the visuals, how the lyrics relate to the visuals etc.